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360 Integrated Digital Marketing Series / RNSBDC
9:00 AM - 11:59 PM Rutgers University, Newark
Date: November 16, 2018 to November 16, 2018
Where: Rutgers University, Newark, 249 University Avenue, Newark, New Jersey, United States, 07102
Phone: N/A
Event Type: Business
Ticket Price: N/A
The 360 Integrated Marketing Retreat learning objectives are to teach small businesses how to create an integrated marketing campaign/program across multiple platforms. These campaigns would ensure that the business is targeting their ideal customer through multiple touch points to Acquire, Engage, Retain Customers, eventually turning them into loyal advocates. This course is geared for small business owners who are looking to implement, measurable digital marketing strategies. The learning objectives include: Understanding your product value to the Customer; Understand your customer's buying decision process by implementing effective lead generation and Engagement tactics, the Buyer/Customer Journey & Personas (TOFU,MOFU, BOFU); Create a marketing campaign dashboard based on your business model, resources and budget; Understand marketing metrics and key performance indicators used to evaluate the impact of marketing efforts and where the revenue is coming from; Know about affordable digital marketing productivity and automation tools in order to decide the ones most ideal and cost effective for the business. PART 1: (November 16, 2018 - 9:00am - 2:00pm) MODULE 1: INTRODUCTION TO DIGITAL MARKETING MODULE 2: TARGETING THE IDEAL BUYER PERSONA Transformation of Marketing to Digital Target Audience Methods & Tactics Lead Generation Methods & Tactics Customer Engagement Strategies/Programs Buyer & Customer Journey (TOFU; MOFU; BOFU) Integrating social media to make customers advocates;  Mobile Marketing Strategies PART 2: (November 30, 2018 - 9:00am - 4:00pm) MODULE 3: DEVELOPING EFFECTIVE MARKETING CAMPAIGNS  Marketing Campaign Planning Marketing Campaigns to Acquire/ Engage/Retain/Loyalty/Advocates Marketing Campaigns for Product Launches/Releases Marketing Campaign Budget Marketing Campaign Dashboard MODULE 4: MARKETING PERFORMANCE MEASUREMENTS & TECHNOLOGY  Marketing Measurement - Performance: Metrics/Analysis/Monitoring/Evaluation Marketing Measurement - Testing & T
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